About Us
Select Thoroughbred's is an online bloodstock agency established in 2017 that looks to save owners, trainers and syndicate's valuable time in looking for new bloodstock. We look for the most promising young race horses that are for sale and offer them at the best possible rates. With the racing industry becoming increasingly busy and time consuming, industry participants need Select Thoroughbred's to keep a good flow of young horses coming into their stables.
The 5 C's
Customer
Select Thoroughbred's aim's our service and horses to major owners, trainers and syndicates based in Australia, Singapore, China and Hong Kong. We understand the demand for quality horses and we realize how highly regarded the New Zealand Thoroughbred is. Owners we are targeting are above the age of 40 as it has given them enough time to be in a strong enough financial position to own race horses. We also understand that New Zealand racing is struggling therefore we offer a commission rate of 7.5% rather than the standard 10% because we want sellers to receive more income in hope it allows them to keep reinvesting in the industry through this tough time. |
Company
Select Thoroughbred's is the only bloodstock agency that works openly with both buyer and seller. Clients have confidence that they're not being given misleading information or having to pay higher prices due to backhanders or increased commission by agents. Our strengths are that we work with the seller to price at the best possible value as well as working with the buyers to reveal all information whether its pedigree reports or veterinary reports as we believe "no hoof should unturned". Weaknesses we suffer are the fact veterinary reports are still kept confidential therefore we can't openly publish them and it has to be dealt with privately. We continue to work to change this as we believe it should be public information. We are looking for further opportunities in the future to possibly expand and look for clients wanting to sell from Australia and Europe as there is a large demand for their horses to be exported. The threats to our company are thoroughbred auctions as they are still very popular, also a virus or disease could stop the exporting of horses. |
Competition
Select Thoroughbred's does suffer competition in terms of public and online auctions, however there is no online bloodstock agency selling thoroughbreds like we do. We believe online selling is the future and that one day public auctions will be a thing of the past. |
Collaborators
Currently we do not work with any other company's but we work with trainers and owners in New Zealand of which we want to sell their horses on Select Thoroughbred's website. |
Context
Political: New Zealand racing has been struggling for the past decade for government funding making it very hard for people within the industry to make money out of it. This has driven a number of people in the industry to leave and look for other ways to make a living. In the past year positive signs have come from the New Zealand Racing Board including an increase in stake money and the possibility of the race field legislation being passed in parliament with means the TAB can outsource it's betting and collect more revenue from overseas bookmakers which means even more money can go into stakes. This will help bring people back into racing and it will increase the number of horses being bred and it will increase the supply of horses to be sold overseas.
Economic: Because we look to sell overseas, exchange rates come into affect so the lower our NZ dollar is the more likely we are to get clients buying from off shore.
Social: Many people within the industry and likely clients of Select Thoroughbred's are an older generation therefore buying online will be unusual for them. However with the younger generation coming through will see the benefits of buying online and hopefully the older generation will see the advantage the younger people are getting from buying online and look to do the same.
Technological: Advances in x-rays and pedigree reports as well as video footage of races means there is no need for travel to inspect horses like there used to be therefore and online shop is exactly what the industry is looking for.
© Select Thoroughbred's 2017 Email us: [email protected] Call us on (+64) 0277854560 Website: selectthoroughbreds.weebly.com
Political: New Zealand racing has been struggling for the past decade for government funding making it very hard for people within the industry to make money out of it. This has driven a number of people in the industry to leave and look for other ways to make a living. In the past year positive signs have come from the New Zealand Racing Board including an increase in stake money and the possibility of the race field legislation being passed in parliament with means the TAB can outsource it's betting and collect more revenue from overseas bookmakers which means even more money can go into stakes. This will help bring people back into racing and it will increase the number of horses being bred and it will increase the supply of horses to be sold overseas.
Economic: Because we look to sell overseas, exchange rates come into affect so the lower our NZ dollar is the more likely we are to get clients buying from off shore.
Social: Many people within the industry and likely clients of Select Thoroughbred's are an older generation therefore buying online will be unusual for them. However with the younger generation coming through will see the benefits of buying online and hopefully the older generation will see the advantage the younger people are getting from buying online and look to do the same.
Technological: Advances in x-rays and pedigree reports as well as video footage of races means there is no need for travel to inspect horses like there used to be therefore and online shop is exactly what the industry is looking for.
© Select Thoroughbred's 2017 Email us: [email protected] Call us on (+64) 0277854560 Website: selectthoroughbreds.weebly.com